4 simple rules to write a good article

1. Cut the Pomp and Circumstance

As with so many elements of the Internet, the usage of a Splash Page featuring fancy graphics and an Enter button is obsolete. Erase your splash page now as most people find them irritating and will not even venture past this part to see the rest of your web site.

2. Professionalism

If your web site gives the look the Internet Amateur Hour, you are possibly turning off prospects. Quality clients/customers will not do business with you if your picture is unprofessional. Make sure that the pages are neat and organized featuring content that is simply readable. Be constant in formatting from page-to-page to prevent a thrown together look.

3. Focus

Just like your articles, your web site requires focus. No business fills requirement for every buyer, so direct your web site to the prospective clients/customers in your target market. Be clear about the products/services you offer and engage prospects in your specific market by catering to their requirement exclusively and better than your competition.

4. Presence

Online businesses have to overcome the hurdle of not having face-to-face contact with prospects. Make interaction with you a basic process by providing a contact form, listing a phone number and this includes an e-mail address on every page.

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